by Hanson Logistics Hanson Logistics

The Frozen Chosen: Why you need to be in the freezer case at all times.

The Frozen Chosen: Why you need to be in the freezer case at all times.

Author: Ken Whah, President and CEO —

Delayed deliveries, poor inventory management, and inconsistent scheduling all strain relationships with your retail and club store customer, and eventually impact your overall freezer case success. Traditionally, the freezer case needed to be stocked for popular shopping days and times in order to serve brand loyal consumers carrying their pre-planned grocery list.

That’s changing.  More buying decisions are being made in the moment than ever before. Here’s five reasons why you need consistent, reliable stock in the freezer case at all times:

  1. High traffic and rising engagement.
    According to a 2018 IRI study, 99.4% of all grocery shoppers took a trip down the frozen food aisles and made a frozen purchase. Market penetration is exceptionally high, and engagement is spread across virtually all categories. For example, 87.5% of shoppers were drawn to ice cream and 79% were drawn to vegetables, which increases visibility and floor traffic for everything in between.
  1. High-frequency shoppers are on the rise.
    The 2019 Power of Frozen survey also confirms that shoppers are browsing and buying with increased frequency. 35% of households consume frozen food daily or every few days, and 52% of this core category is purchasing more than they did last year.
  1. Core consumers are impulsive.
    Frequent visitors to the store report that they make impulsive shopping decisions and have adventurous tastes. The 2019 data found that core shoppers want to try new things and use frozen convenience to test a wide variety of cuisines. This growing behavior trend happens in the moment, not when consumers are writing a list at home.
  1. Planning also leads to unplanned purchases.
    Even still, more traditional, planned trips lead to last-minute shopping decisions. According to the 2019 survey, 73% of all shoppers who planned a specific purchase left with at least one additional, unplanned item in their cart.
  1. Millennials are spending more and willing to explore.
    The IRI annual Consumer Connect survey measured all food dollar metrics. Data showed that millennials spent 21.5% more on food in March 2019 than they did the year before. Food inflation has risen at a rate of 1.7% but food spending by seniors and retirees still dropped 3.8%. Millennials are the demographic to watch.The 2018 Acosta Behind the Buy shopper survey agreed that millennials are spending more, and their buying decisions aren’t locked down. 48% of this target demographic reported that they are not brand loyal and will switch to make a different purchasing decision while they are in the store. Millennials are more likely to try a different brand if they find a better deal or discover something new to try, which is why constant stock and visibility are essential.

In the farm-to-fridge supply chain, there are many opportunities for delays, stock outs and spoilage. As a manufacturer, you need to balance consumer demands with production, and partner with a frozen food logistics provider who is completely reliable.

Hanson Logistics is the industry-leading expert in refrigerated warehousing and transportation. Let us help you serve more shoppers with in-the-moment decisions.

Other data referenced that was not in the PowerPoint:
https://cstoredecisions.com/2018/01/22/look-grocery-shoppers-generation/
https://www.winsightgrocerybusiness.com/fresh-food/do-millennials-spend-more-food 

by Hanson Logistics Hanson Logistics

Hanson Launches Pick, Pack, and Parcel

Hanson Launches Pick, Pack, and Parcel

Hanson Logistics has recently expanded its multi-channel distribution offering by launching a new consumer ecommerce fulfillment program titled “Pick, Pack, and Parcel.” Being a leading provider of temperature controlled logistics, Hanson has recognized the growing demand for home delivery of groceries (including frozen and refrigerated foods) and is implementing a service that will help food manufacturers keep up with the market.

ecommerce fulfillmentPick, Pack, and Parcel gives frozen food manufacturers that extra channel to sell their products in a “right to your door” manner, which is becoming increasingly more popular by consumers.

The steps to this program are very simple. Manufacturers ship inventory by truckload to Hanson’s Logansport, Indiana warehouse (we can handle transportation for you as well) where frozen and refrigerated products are kept in top-notch condition until ordered. Then the individual orders are picked, mixed if necessary, packed in usable coolers, and handed off to a parcel carrier for delivery.

The Logansport facility (Lafayette too) is strategically located for parcel delivery to 60% of the United States between one to three days with ground service, assuring efficient coverage of the final mile.

There are very few third-party logistics (3PL) providers in the industry that are qualified to step in and be of assistance with the accuracy, safety, and transparency that is required for consumer frozen and refrigerated food fulfillment.

However, for Hanson these requirements fall right into the sweet spot of what we specialize in when it comes to national retail fulfillment.

Learn how we can specifically help your business streamline operations by contacting us today.