Our Role in Exceptional Customer Experience
As many of you know, March is National Frozen Foods month. Thanks to the National Frozen & Refrigerated Foods Association, Inc. (NFRA) for their recently launched promotional efforts on why frozen food continues to offer an excellent value with minimal waste. Their points are spot on:
- A wide variety of single serve and small plate options – portion control at its best.
- Requires little preparation – the picking, cleaning, slicing and dicing are already done.
- Flash-freezing technology delivers “perfect preservation,” freezing at the peak of freshness, right from the field or sea.
- Your favorite foods are always in season.
- Eco-friendly packaging is keeping frozen foods fresher longer and retaining more nutrients.
- New brands and product lines are aligned with current health trends.
- No spoilage or food waste – use what you need and put the rest back in the freezer. Money-saving!
This impact is hitting home as well as the Hanson Logistics teammates gathered at the America Frozen Food Institue’s, AFFI Con 2018, where the enthusiasm for the future of the frozen foods industry is optimistic. That said, the vast majority of growth appears to be in developing countries, while the U.S. enjoys a modest uptick in frozen food sales.
Late last year, an Acosta 2017 Insights Report pointed to the fact that 43 percent of Millennials are shopping frozen more frequently. All generational demographics indicated an increase in frozen food purchases, including 43 percent of Millennials; 27 percent of GenXers; 19 percent of Baby Boomers; and 19 percent of Silents.
While we’re not involved in the development or marketing of frozen food products, we can — and do — make a contribution to the consumer’s experience. On time, in full delivery of freezer case ready appetizers, bakery, entrée, and dessert items is our task at hand. Providing our customers with supply chain transparency, Class A warehouse space, accurate picking, and refrigerated truck capacity as needed is a behind-the-scenes scenario unfamiliar to most. The majority of consumers grabbing a quick bite or serving dinner to friends and family don’t give much thought to the growers and processors, warehouse and customer service staff, and drivers who make it all happen.
At that’s OK. Just keep making your selection from the freezer case, and we’ll keep fulfilling our “Yes, We Can” promise. Thanks again to our friends at NFRA and AFFI for their role in making it all happen.