Author: Ken Whah, President and CEO —
You don’t have to look very far to see the increasing momentum of frozen foods. More and more retailers are rolling out home delivery. Ads for ecommerce start-ups in frozen and refrigerated meals are popping up here and there. If the frozen food isle seems a little longer with more SKU’s than ever before, that’s not an illusion; it’s the real deal.
According to the American Frozen Food Institute, the increase in 2018 dollar sales jumped 2.6% while unit sales were up 2.3%. That’s a healthy increase in the volume of products sold, and this trend is expected to continue.
Why the increase? For starters, in 2017 millennials spent an average of 9% more on frozen foods per trip to the grocery store than households of other demographics. In 2018, the total volume of frozen foods sold in the US increased for the first time in 5 years, driven largely by millennials and consumers with children. Add to that, consumer perception of frozen food has improved significantly and for good reason. You can find as much health and wholesomeness in the freezer case today as you can in the fresh food department, with a lot more convenience and value for busy families.
During the next several months, we’ll drill down into the specifics of this trend, covering topics such as a demographics, nutrition, convenience, purchasing habits and more. In the meantime, if you need help reaching these opportunities more profitably, give us a call or drop us an email. We can show you how we can optimize your national fulfillment, via truckload, consolidated LTL or ecommerce.