The millions of pounds of frozen food that pass through Hanson Logistics each and every day started fresh. It’s the earnest efforts of growers, farmers and hardworking families whose hands are calloused and boots are worn. As the bumper sticker says, ‘don’t talk bad with your mouth full.’ We tip our hats to them, the processors and The American Frozen Food Institute (AFFI), for their refreshing national effort to encourage consumers to look at frozen foods as “How Fresh Stays Fresh”. Many of the best-known frozen food brands have collaborated on this first-of-a kind dialogue to remind consumers that freezing simply pauses just-picked, just-baked and just-crafted foods, locking in their freshness, flavor and nutrients. Look for “Frozen. How Fresh Stays Fresh” over the next three years on TV, on-line and in-store. It’s a project in which everyone wins.